Brands & partners / Market proof

Trusted by brands built for retail growth.

B2A supports local and global brands across FMCG, pharmacy, foodservice, wholesale, and retail—helping them enter, grow, and execute across South African channels.

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30+brands supported
2xfeatured growth result
Brands2Africa representative presenting a Canderel sweetener product to a customer in a retail store
Global brand ambition. Local market execution.
30+ Brands

Local & Global brands

Local Execution
DP WORLD

Logistics Partner

Market proof

Measured results. Recognized brands.

From distribution expansion to sustained volume growth, B2A turns market plans into measurable retail performance.

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2xBusiness Growth

Canderel

Doubled the size of the Canderel business, with 6 years of year-on-year growth.

Canderel product range
5,000+Doors

Laager Rooibos

Delivered stellar share growth through extensive distribution gains.

Laager Rooibos product range
GlobalLip care brand

Carmex

Supported pharmacy and retail execution for a global lip-care brand.

Carmex product range
MarketLeader

Tetley

Helped Tetley Green Tea achieve long-term value-share leadership.

Tetley product range
2.53xSell-in Performance

Maldon Salt

Achieved 2.53x sell-in performance across key retail partners.

Maldon Salt product range
1,000+Stores

Steers

Retail-branded sauces and frozen ranges from an iconic South African restaurant chain.

Steers product range
25+Years

Wedgewood

B2A proudly distributes Wedgewood's 25+ years of confectionery heritage.

Wedgewood product range

Logistics partner

A stronger supply-chain foundation through DP World.

B2A’s strategic relationship with DP World supports the logistics foundation behind brand growth, including warehousing coordination, stock movement, and distribution capability.

WarehousingStock movementDistributionScalable capacity
Illustrated distribution truck representing the DP World logistics partnership

Consumer categories

Brands across key consumer categories.

Our connected model adapts to the commercial, channel, logistics, and store-level realities of each category.

Food & groceries

Everyday grocery brands built for repeat purchase and national scale.

Beverage brands

Tea, coffee, and beverage portfolios supported from listing to shelf.

Personal care

Fast-moving personal care with specialist channel and field support.

Health & pharmacy

Brands that need pharmacy access, compliance, and local execution.

Household

Household products supported by reliable supply and store-level visibility.

Food service

Commercial food and hospitality brands connected to the right buyers.

Brand portfolio

A portfolio built on long-term trust.

A cross-category portfolio of recognised consumer brands supported by B2A's connected route-to-market capability.

40 brands

Steers
Wimpy
Milky Lane
Mugg & Bean
Canderel
Equal
Fini
Bazooka
Wedgewood
Patak's
Saclà
Al'Fez
Blue Dragon
Funky Ouma
Africa Spice
Maldon Salt
Pomi
Turci
Mangiare da Re
Muncch
Sweet Switch
The Holy Sauce
M&G
Whole Earth Brands
Joekels
Tetley
Laager Rooibos Tea
Laager Tea4Kidz
Sponsor
Society Coffee
Tea Time
The Roastery
Dabur
ORS
Vatika Naturals
Carmex
Kovi
X-IT
Odora
Famous Brands

In-store execution

Best-in-class execution.

Through strong retailer relationships and disciplined field execution, B2A helps keep products correctly ranged, well placed, fully stocked, and consistently presentation-ready.

Four fully stocked red Canderel promotional display units arranged in a supermarket
High-impact displays

Brand-led activations that earn attention beyond the shelf.

Saclà pasta sauces and pesto jars aligned across several supermarket shelves
Shelf-ready ranges

Consistent facings and clear range blocking make every product easy to shop.

Canderel, Equal and sweetener products arranged in clear facings across a supermarket shelf
Range visibility

Clear facings and balanced adjacencies help shoppers scan the range quickly.

Carmex lip balm products merchandised across a pharmacy shelf with promotional pricing
Pharmacy execution

Clear pricing and disciplined shelf placement keep pharmacy ranges easy to find and shop.

Mediterranean grocery products arranged in a full supermarket bay with new-product signs
Category ownership

Strong adjacency and visibility turn shelf space into a complete category story.

Wedgewood nougat boxes aligned in a premium confectionery shelf display
Premium presentation

Careful placement protects the details that make premium brands distinctive.

Fini confectionery presented in a colourful freestanding retail display
Portfolio visibility

A focused confectionery display creates a stronger, easier-to-shop destination.

A shopper holding a Blue Dragon Hoisin and Garlic sauce pouch in front of the shelf range
Shoppable placement

Product and shelf work together to make choice immediate at the point of purchase.

Patak's sauces and Indian grocery products arranged beneath Indian category signs
Launch visibility

New ranges supported with clear signage, strong blocking and retailer-ready execution.

Tetley green tea and Laager rooibos ranges fully stocked on supermarket shelves
Available and visible

Disciplined replenishment helps keep core lines visible, priced and ready to buy.

Wellness products arranged in a focused freestanding retail display
Focused category stories

Curated displays make a specialist range easy to discover and simple to navigate.

Canderel chocolate bars arranged across three supermarket shelves
Consistent standards

Range, pricing and presentation maintained across every shelf.

Tetley premium tea boxes faced across two supermarket shelves with clear pricing
Core-line availability

Strong facings and clear pricing keep repeat-purchase lines easy to find.

Canderel chocolate endcap with fully stocked baskets and promotional pricing
Promotional compliance

Campaigns brought to life in store with stock depth and clear offers.

Bazooka confectionery range presented in a colourful supermarket display with promotional signage
Confectionery activation

Colour, stock depth and strong blocking turn a confectionery range into a high-visibility destination.

Brand performance leader reviewing retail analytics

Serious brand growth

Looking for a partner trusted by serious brands?

Talk to B2A about how your brand could enter, grow, or improve performance across South African retail channels.

9,000+stores
4,000+people in market
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