Brands2Africa (also referred to as “B2A”, “we”, “us” or “our”) is the responsible party for personal information processed through this website. This Privacy Policy is intended to support compliance with the Protection of Personal Information Act 4 of 2013 (“POPIA”) and, where applicable, the Electronic Communications and Transactions Act 25 of 2002 (“ECT Act”).
This policy applies to visitors, prospective clients, brand partners, suppliers and other people who engage with us through the website, email, telephone or related business communications.
01
Information we collect
Depending on how you interact with us, we may process:
- Enquiry information: your full name, email address, optional telephone number, enquiry subject and message submitted through our contact form.
- Business and correspondence information: your organisation, role, communications with our team and information reasonably needed to manage a business relationship.
- Technical information: basic server and security logs such as an IP address, browser or device type, pages requested, timestamps and referring page. This information may be processed automatically by our hosting and security infrastructure.
- Information you choose to provide: any additional personal information contained in an email, telephone conversation, document or enquiry.
We do not ask you to submit special personal information through this website. Please avoid including confidential or sensitive information in the contact form unless it is necessary and appropriate.
02
How and why we use information
We process personal information only for a specific, lawful and reasonable purpose, including to:
- receive, assess and respond to enquiries;
- discuss potential services, partnerships, distribution opportunities or supplier relationships;
- manage existing business relationships and related communications;
- operate, secure, troubleshoot and improve the website;
- prevent misuse, fraud, security incidents or unlawful activity; and
- meet contractual, regulatory and legal obligations or establish, exercise or defend legal claims.
Our lawful basis may include your consent, steps taken at your request before entering into a contract, performance of a contract, compliance with a legal obligation, or our legitimate interests where these do not unjustifiably interfere with your privacy. We will not use personal information for an incompatible purpose without an appropriate lawful basis.
Electronic communications and direct marketing
Submitting an enquiry does not automatically subscribe you to marketing. If we send electronic marketing, we will do so only where permitted by POPIA and the ECT Act, identify the sender, and provide a practical way to opt out. You may ask us to stop direct marketing at any time by contacting us at the email address below.
Cookies and similar technologies
We do not currently use advertising or behavioural-profiling cookies on this website. Our hosting, security and website infrastructure may use strictly necessary technical processes or retain basic logs to deliver and protect the site. If we introduce non-essential cookies or analytics, we will update this policy and provide any consent controls required by law.
04
Retention and security
We retain personal information only for as long as it is needed for the purpose for which it was collected, to maintain an appropriate record of a business interaction, or to meet contractual and legal requirements. When information is no longer authorised or required, we will delete, destroy or de-identify it in a reasonably secure manner.
We use reasonable technical and organisational measures designed to protect personal information against loss, damage, unauthorised access, interference, alteration or disclosure. These measures are reviewed as risks and technology change. No internet transmission or storage system can, however, be guaranteed to be completely secure.
If a security compromise affects personal information, we will respond and make notifications to the Information Regulator and affected data subjects where POPIA requires us to do so.
05
Your POPIA rights
Subject to POPIA and any lawful limitations, you may:
- ask whether we hold personal information about you and request access to it;
- ask us to correct, update, delete or destroy information that is inaccurate, irrelevant, excessive, out of date, incomplete, misleading or unlawfully obtained;
- object to processing on reasonable grounds where POPIA permits;
- withdraw consent where processing relies on consent, without affecting earlier lawful processing;
- object to or opt out of direct marketing; and
- lodge a complaint with the Information Regulator.
We may need to verify your identity before acting on a request. We will respond within the period required by applicable law.
Children
This website is intended for business audiences and is not directed at children. We do not knowingly collect personal information from children through the website without the authorisation required by law.
06
Contact and complaints
To exercise a privacy right, object to direct marketing or ask a question about this policy, contact Brands2Africa and use the subject line “POPIA request” where possible.
If you believe your personal information has been processed contrary to POPIA, you may lodge a complaint with the Information Regulator (South Africa) through its eServices portal or at POPIAComplaints@inforegulator.org.za. The Regulator can also be contacted on 010 023 5200 or through inforegulator.org.za.
07
Changes to this policy
We may update this Privacy Policy when our processing activities, service providers or legal obligations change. The latest version will be published on this page with a revised “Last updated” date. This policy does not limit any rights available to you under POPIA or other applicable law.