40+ years of global brand experience
12+
9K+
30+
Everyday growth
Food & groceries
Proven grocery growth, from rapid distribution to 2x volume.
40+ years of global brand experience
Leading DistributorFor Winning Brandsin Southern Africa
Full turnkey distribution for local and global brands to enter and grow in Southern Africa.
12+Countries
9K+Stores
30+Brands
40+ years of global brand experience
Leading DistributorFor Winning Brandsin Southern Africa
B2A offers a full Turnkey Distributor Solution.
We help local and global brands enter, move, sell, and perform across Southern Africa.
12+Countries
9K+Stores
30+Brands
Trusted by 30+ local and global brands
What we unlock
What we unlock.
One connected partner
Driving growth for brands in Southern Africa—across every channel.
See all our brands ↘National reach
Beverage brands
Reach spanning 9,000+ stores for beverage brands ready to scale.
Fast-moving retail
Personal care brands
Retail execution built for fast-moving everyday products.
Specialist channels
Health & pharmacy brands
Pharmacy and retail support backed by national field teams.
At-shelf visibility
Household brands
Store-level visibility across a retail network of 9,000+ stores.
Supply to service
Food service brands
Route-to-market support across hospitality and catering
Channels
One market.
Many ways in.
B2A connects brands to the channels that matter across Southern Africa
01 / National reach
Modern trade
Supermarkets, hypermarkets, and national retail groups.
02 / Local depth
Wholesale & informal
B2A works closely with cash and carry, wholesale networks, and spazas
03 / Every occasion
Foodservice / HORECA
Bulk-use, catering, restaurant, and hospitality supply channels.
04 / Specialist reach
Pharmacy
Corporate, independent, and specialist pharmacy channels.
05 / Regional growth
Export
Regional growth support across selected African markets.
Connected capability
From market entry
to market momentum.
B2A connects every step from market entry to shelf execution across Southern Africa.
Plan the market launch
30+ successful brand launches in Southern Africa.
Get listed in key channels
Open the right doors with trusted retail relationships.
Move products reliably
Transport and warehousing via DP WORLD partnership.
Execute at shelf
4,000+ people in-field for premium shelf execution.
Track, promote, improve
Modern analytics & in-store promotions.
Market intelligence
Visibility that travels
all the way to shelf.
We use real-time reporting to monitor brand execution and improve in-market performance.
Store visits, tasks, checks, and outlet actions tracked live.
FieldTrackLIVE
In-store tracking
Visits completed1,248
Tasks closed94%
360°visibility
Market proof
Recognised brands.
Remarkable results.
From 2x business growth to 1,000+ doors in 3 months, B2A turns brand plans into retail performance across South Africa.
2xBusiness Growth
Canderel
Doubled the size of the Canderel business, with 6 years of year-on-year growth.
MarketLeader
Tetley
Helped Tetley Green Tea achieve long-term value-share leadership.
2.53xSell-in Performance
Maldon Salt
Achieved 2.53x sell-in performance across key retail partners.
Logistics partner
Powered by a stronger
supply chain foundation.
Through its relationship with DP World, Brands2Africa supports warehousing, stock movement, logistics coordination, and scalable distribution across Southern Africa.
Explore our coverage ↗
WarehousingStock held closer to market.
National networkCoordinated routes and fleet.
Live
Ready when you are
Make your next
market move count.
A practical first conversation about your brand, channels, and route‑to‑market fit.
Connect to team